What is a Viral Marketing e-Book and
Why Should
You Create One?
A viral marketing e-book is a book with the sole purpose of being
spread around the Internet quickly, by any means possible. It's not
meant to make you money on the front end. You want other people
selling it and giving it away to as many people as possible.
Why?
Because the inside of that book is full of affiliate links to other
people’s products and every time someone gives away your book or
sells it, (depending on how you want to do it) more people will be
seeing your affiliate links, and this won’t cost you a penny!
So how do you go about creating your own viral marketing e-book?
Here are the steps:
1) A good way to come up with ideas is to look at what others are
already selling and mimic them. You don’t need to recreate the wheel
here, so PLEASE don't make things harder than they have to be.
2) Get the tools you need to succeed you are going to need a few
tools here:
A) A domain name: you want a memorable and fairly short domain name
to describe the content of your book. You can go to http://www.godaddy.com
to register your domain name.
B) Web hosting: Let me say first, you get what you pay for. This has
never been truer than with web hosting. YOU NEED a good reliable web
hosting company with 24/7 technical support. If your site goes down
and you can't contact anyone to help you get it back up, you will
lose sales and a lot of them.
I recommend you use
http://www.hostgator.com for the simple fact
they offer all you need, plus a lot more for a reasonable price.
C) Autoresponder - You will need this so you can contact your
prospects that don't purchase straight away. This is where you will
give away your free course or someway to entice them to give you
their email address so you can contact them periodically.
I recommend you use
http://www.getresponse.com.
D) Credit card processor - Just use
http://www.clickbank.com. This
step is too easy. They will let you accept all major credit cards
and start an affiliate program for a one time setup fee of under
£50. They do take a percentage of every sale, but this is so much
cheaper than getting your own merchant account.
Just about everyone selling e-books online these days is using
Clickbank.com,
you can also use Paypal.com
E) E-book Software: It’s more than likely you’ll want to create your
book in PDF format so everyone can read it. Some e-books come in EXE
format, but Mac users can't read that format, so I find it best to
use PDF. You can create your book with
http://www.createpdf.com for
a fairly cheap price.
F) Graphic Design Software: If you are anything like me, your
artistic abilities peaked at age 7. So instead of busting my hump to
create my e-book covers and website graphics I use
http://www.MyEcoverMaker.com
3) Outline your book chapters into articles
Writing a whole book in one sitting is hard, and trying to write a
book without outlining the chapters is nearly impossible. My first
book I ever wrote took me over 6 months but now most of my books
take me less than a week to finish and that is with a sales letter
and website up.
4) Write your content
Like I said just before, you need original content. There are too
many books out there now where people are just regurgitating
information others can get for free and this lowers the value of
your book, which means less people will pass it around and even less
will read it.
The best way to get a good amount of original information without
writing it yourself is to interview experts in the field.
5) Create your sales letter
This is where you will be selling your book from and is critically
crucial to your success.
Creating a sales letter takes a lot of work, especially if you’re
new to the whole thing. The best way and the way I use, is to mimic
successful sales letters.
http://www.MakingOnlineMoney.co.uk/sales-letters.html
http://www.MakingOnlineMoney.co.uk/instant-marketing-toolbox.html
If for some reason you think you can't do this by yourself, you have
two options.
a) Use software that helps put together your sales letter.
b) Hire a copywriter
However, if you want to hire a professional copywriter, you’re
looking at thousands of pounds, plus royalties from your book sales.
Remember, you’re selling this book with reprint rights, which means
when they buy the book they can sell it as well. This is a huge
selling point for you. You will also be giving them your e-book
cover, website graphics and sales letter to use to sell your
product.
6) Plug in your free 5-day autoresponder series
The best way to write your free 5-day course that your prospect get
via your squeeze page is to take parts of the chapters
from your
book and use them as a free teaser.
7) Advertise!
Depending on your topic, you will want to target different people.
However, no matter what topic you’re selling on, there is one market
who will want your book for the sole purpose of selling it, and
that's the Internet Marketing group.
Your book could be on Hippo's but all they care about is the fact
they can sell it as their own. This is why this type of book always
does well.
The key is to target people in your market and then the Internet
Marketing crowd.
I really am begging you to check out Terry Deans
http://www.netbreakthroughs.com
as it will give you all the knowledge you need and if you want you
can stay for 1 month and still get more then you will ever need,
information and personal help wise. (continue reading Final Words)
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